Directed by
Kylie Jenner
Founded in 2023, KHY is guided by Kylie Jenner as Creative Director and shaped by her instinct for transformation. Each collection explores contrast — masculine and feminine, polished and undone, restraint and drama — rooted in a genre-defying approach to style.
The brand moves fluidly across personas and moods, approaching dressing as a creative act. Every piece begins with a point of view — defined by fit, fabric, and proportion — and designed to be worn.
Deliberate Construction
Elevated design
KHY is built on transformation. Each collection embraces new personas — shaped by the tension between narrative and reality. Deliberate construction. Elevated in design — made to be worn.
Our pieces are developed by a close-knit creative team, comprised of industry-leading designers, and crafted with ethical manufacturing partners to bring each silhouette to life.
- Craftsmanship at the core - disciplined construction shaped by skilled hands.
- Construction is deliberate. Details are considered. Nothing is added without purpose.
- Designed to move between narrative and reality - pieces that transform with you.
- A community without uniform - individuals defined by character.
- A conscious approach to production - considered in material and method.
