Privacy Policy

Privacy Policy

Last Updated: September 26, 2024

 

Introduction


K Brand, Inc. is committed to explaining how we gather and use your information, keeping it secure, and handling it in accordance with our legal obligations. This Privacy Policy (“Policy”) is designed to help you understand how we use your data. It also explains your rights and choices.
This Policy applies to these services (which we call the “Services” in this Policy):

  • The K Brand, Inc. website and our online store

  • Our social media pages

  • Anywhere else we gather information about you and refer to this Policy

 

How we handle your information depends on which Services you use and how you use them. This Policy is grouped into these sections:

  • About us and this Policy

  • Information we collect

  • How we use information

  • When we disclose information to others

  • Your rights and controls

 

We encourage you to read this Policy carefully. If you have questions, please contact us.

 

About us and this Policy

 

Who we are

K Brand, Inc. operates the Services and is referred to in this Policy as “K Brand”, “we”, “our”, or “us”. This Policy supplements and is governed by our Terms of Service (“Terms”). Capitalized terms used but not defined in this Policy are defined in our Terms. The Terms describe how the Services work and establish a contract between you and us governing your use of the Services.

 

Contact us

If you have any questions or feedback about this Policy, email us at support@khy.com or write to us at: K Brand, Inc., 3578 Hayden Avenue, Suite N1, Culver City, CA 90232.

 

When this Policy applies

This Policy applies to you when you use the Services, effective as of the Last Updated date above. However, some collection and use of information fall outside this Policy:

  • Third-party services: Third-party materials (as defined in our Terms) are not part of the Services, so this Policy doesn’t apply to any information you exchange with third-party providers.

  • Our personnel: This Policy does not apply to current or former employees or contractors. For personnel inquiries, please reach out to your human-resources partner or supervisor.

  • When we don’t control your information: If we receive your information as a service provider to another business, our agreement with that business governs how we use your information.

 

As Services change often, this Policy may change over time. Anytime we modify the Policy, we will post a revised version on the Services and update the Last Updated date above. If we intend to use your personal information in a materially different way, we will notify you before the changes take effect. This may include email notifications or posting a notice on the Services as required by law. We encourage you to review the Last Updated date periodically to ensure you’re aware of the current Policy. By using or accessing the Services, you signify that you have read, understood, and agree to be bound by this Policy and the Terms.

 

Location-specific sections

The Services operate from the United States, but this Policy applies worldwide. Our practices generally do not differ based on your location, but your rights and choices depend in part on the law where you live. For example, you may have rights under:

  • “GDPR”: implementations of the Data Protection Act 2018 and the General Data Protection Regulation (EU) 2016/679

  • U.S. state data-privacy laws like the California Privacy Rights Act (“CPRA”), which superseded the California Consumer Privacy Act (“CCPA”) as of January 1, 2023.

 

If applicable, consult the Rights under GDPR and International Data Transfers sections for GDPR residents or the Rights under U.S. state laws for U.S. residents.

 

Data Subject Access Requests (DSAR) and Do Not Sell Rights under CPRA

 

If you reside in California, the CPRA grants you rights related to your personal information, including:

  • The right to know what personal information we collect, use, disclose, and sell

  • The right to request deletion of your personal information

  • The right to opt out of the sale of your personal information (via a ‘Do Not Sell My Personal Information’ link)

  • The right to correct inaccurate personal information

  • The right to limit the use and disclosure of sensitive personal information

 

To submit a Data Subject Access Request (DSAR) or request to exercise any of your CPRA rights, please email us at support@khy.com. To opt-out of the sale of your information, use the ‘Do Not Sell My Personal Information’ link on our homepage.

 

 

How we use information

 

In general

Here is a detailed overview of the reasons we use personal information, together with practical examples:

  • To provide our content, services, and products to you

    » Create and manage your account

    » Provide you with customer support and respond to your requests

    » Complete your orders

    » Communicate with you about our services

  • To manage your account or fulfill product orders

    » Register you on the Services to allow you to purchase goods or services

    » Administer your account and tie your account to purchases and shopping carts

 

To develop and improve our Services

  • Administer focus groups, market studies, and surveys

  • Review interactions with customer teams to improve service quality

  • Develop new content and services

 

To operate advertising and marketing campaigns

  • Administer sweepstakes, contests, discounts, or other offers

  • Text you, after receiving consent, with marketing communications and offers

  • Measure the effectiveness of advertising campaigns on and off the Services

  • Communicate about products or services that we believe may interest you

 

To prevent, detect, and fight fraud or unauthorized activities

  • Find and address violations of our Terms

  • Design countermeasures against violations

  • Retain data related to violations to prevent recurrence

  • Enforce our rights and defend ourselves legally

 

To ensure legal compliance

  • Verify copyright or IP claims

  • Assist law enforcement

  • Comply with legal obligations regarding ownership or control changes

 

Security

We have implemented technical, administrative, and physical security measures to protect your information from unauthorized access, use, or disclosure. However, no data transmission over the Internet can be 100% secure. You provide your information at your own risk, and we cannot guarantee its absolute security in all circumstances.

 

Our disclosures of information to others

We disclose your information to enhance your experience of the Services and for advertising purposes. We may also disclose deidentified or anonymized data for these purposes.

 

Functional disclosures

We share personal information with contractors for payment processing, software development, data management, and other operational services.

  • Analytics providers: We share your IP address with providers like Google Analytics to track site usage.

  • Hosting services: We share your IP address with hosting services like Cloudflare to ensure secure traffic.

  • Payment processors: We share information with providers like Shopify to process payments and manage your orders.

 

Direct marketing

We only share information with third parties for direct marketing if you opt in. You can opt out at any time.

For personalized ads

  • We share information with advertising partners, including Google, to show you relevant ads based on your activity. You can opt out via the Google Ads Settings page.

For legal reasons

  • We may disclose personal information in response to subpoenas, court orders, or legal processes; or to enforce our rights or protect our users.

 

How long we retain your information

We retain your information only as long as needed for the purposes described in this Policy, or longer if required by legal or regulatory obligations. Retention periods vary depending on the data type and purpose of collection. For example, we may delete Internet activity as soon as you leave our Services but retain transaction records for years as required by law.

 

 

Your rights

 

In General

As a user of the Services, you have rights over your personal information. These include:

  • Opt-outs: You may opt out of newsletters or promotional communications at any time.

  • Requesting information: You may submit requests to access, correct, or delete your personal information, please email us at support@khy.com.

 

Rights under GDPR

If you reside in a GDPR jurisdiction, you have additional rights, including:

  • The right to access, correct, or delete your personal information

  • The right to restrict or object to processing

  • The right to data portability

  • The right to withdraw consent at any time

 

For GDPR purposes, K Brand, Inc. is the data controller. We may transfer your data outside of the EU, in which case we use standard contract clauses approved by the EU to ensure your rights are protected.

 

Rights under U.S. state laws

If you reside in California or a state with similar laws, you have additional rights under CPRA, including:

  • The right to know what personal information we collect, disclose, and sell

  • The right to request deletion or correction of your personal information

  • The right to opt out of the sale of your personal information

  • The right to limit the use of sensitive personal information

  • The right to no retaliation for exercising your privacy rights

 

To exercise these rights, please email us at support@khy.com or use the ‘Do Not Sell My Personal Information’ link on our homepage.

 

Cookie Policy

We use cookies, web beacons, pixel tags, and similar technologies to collect data about your online activity. Cookies enhance your browsing experience by remembering preferences and improving site performance.

 

Types of Cookies

  • Strictly necessary cookies: These are essential for our Services to function.

  • Performance cookies: These help us track site usage and improve performance.

  • Functionality cookies: These remember your preferences and improve your experience.

  • Targeting cookies: These enable personalized advertising across the web.

 

You can control cookie settings via your browser. For more information on cookie management, refer to the help documentation of your browser. Managing Cookies in the UK and EU We obtain your consent to use cookies in jurisdictions where it’s legally required. You can withdraw consent or manage your preferences at any time by resetting your cache and selecting new preferences.

 

If you choose to block all cookies, you may lose access to certain parts of the website or experience reduced functionality.